William Wong Blog

creating-a-value-proposition-that-evokes-emotion

Establishing that we have a strong connection with our idea in step 1 of the Ideas to Reality methodology provides the input for building a compelling value proposition. The philosophy that we follow at Ideas to Reality is that each step builds on the previous step with each step adding more detail while maintaining focus. When we get to a step that doesn’t work, we can go back to the previous steps to evaluate what needs tweaking.

The purpose of the value proposition is to articulate the benefit that you will provide that will make your customer love your product and become a loyal customer. We’re striving to create new demand or something that is 10x better than the current alternatives.  Every idea requires a lot of work so make it count!

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