Displaying items by tag: Business books

Ideas to Reality encourages entrepreneurs to not follow the common mantra to "Solve a Problem". Blue Ocean Strategy provides an explanation as to why swimming in the blue ocean of new demand is preferred over battling in the red oceans. Playing in the Blue Ocean requires vision and creativity which this book will help you harness. 

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Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why shows how a personal connection to an idea leads to a clear purpose that creates focus, fortitude to follow through and loyal customers. Personally, once I started asking "why?", sometimes I couldn't come up with a good answer. I think this is at the heart of getting ideas off the ground and keeping them going. Be truthful to yourself about whether you really believe in your idea. It will come through when talking to clients and investors.

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