Displaying items by tag: Purpose

Great products sprout from ideas with strong personal connections

What is a personal connection to an idea?

A personal connection to an idea is an idea that you’re emotionally invested in.

A strong personal connection comes from insider information gained through personal experiences within an industry. You’ve interacted within an industry long enough to understand and care about the audience within the industry. You’re part of the community. Your insider information allows you to envision experiences that will elicit joyous feelings from the audience.

A weak personal connection comes from one off experiences. Many times people come up with a “great idea” through something they’ve read, seen or experienced for the first time. They really have no emotional relationship to the industry or the audience. These ideas manifest themselves as problem/solution type ideas. They are superficial, not being able to relate emotionally to the audience but rather logically through features.

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Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why shows how a personal connection to an idea leads to a clear purpose that creates focus, fortitude to follow through and loyal customers. Personally, once I started asking "why?", sometimes I couldn't come up with a good answer. I think this is at the heart of getting ideas off the ground and keeping them going. Be truthful to yourself about whether you really believe in your idea. It will come through when talking to clients and investors.

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