Knowledge base

In the corporate world, there is a structure in place where people get evaluated and promoted. When you decide to become an entrepreneur, there's no one telling you that you're ready. When things don't work out, entrepreneurs often resort to quick fix tactics or blame. Rarely will people reflect to see how they could've made better choices and incorporate that knowledge for next time. At Ideas to Reality, we're focused on helping people see things differently. The key to success is continuous learning about how we can make better decisions, become better performers, and channel our emotions. We need to be self-aware and introspective in order to improve. There are no quick fixes for success. It's a journey of learning. This book articulates some key tenets of learning through a journey of becoming a world-class chess player and martial artist.

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Why are so many of us attracted to Facebook or loyal to Starbucks? Yu-Kai Chou provides a framework in which we can explain why people are drawn to particular products. Great features alone are not enough to get people to keep using a App. With the abundance of Apps these days, no App entrepreneur should be designing an App without the Octalysis framework from this book.

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Ideas to Reality encourages entrepreneurs to not follow the common mantra to "Solve a Problem". Blue Ocean Strategy provides an explanation as to why swimming in the blue ocean of new demand is preferred over battling in the red oceans. Playing in the Blue Ocean requires vision and creativity which this book will help you harness. 

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Start with Why shows how a personal connection to an idea leads to a clear purpose that creates focus, fortitude to follow through and loyal customers. Personally, once I started asking "why?", sometimes I couldn't come up with a good answer. I think this is at the heart of getting ideas off the ground and keeping them going. Be truthful to yourself about whether you really believe in your idea. It will come through when talking to clients and investors.

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